According to CNN, Starbucks is going to stop selling what is apparently a profitable product for them, because is masks the smell of the coffee in their stores. What are they dropping from their menu? Their breakfast sandwiches! I can't ever recall hearing of a company dropping a product from their lineup because of the smell, so this may be a first.
They brought in the breakfast sandwiches to likely compete with McDonalds who is bringing the McCafe concept ot North America. Seems kind of funny to drop a product that levels the competetive playing field with what might be your number one worldwide competitor.
As for their trial of $1 short cups of brewed coffee. It is just to get new customers in the door to see what the Starbucks experience is like, an to hopefully get them coming back for the $5 Venti beverages.
UPDATE: Here is an interesting Blog post about Aroma at Starbucks!
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